Schwarzkopf: Global Taft Social Media Campaign with Paloma Elsesser
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The Challenge
Taft's new "Aloe Boost" formula promised double the power: moisturizing aloe vera plus strengthening niacinamide. The task: turning a functional haircare story into an emotional brand experience. With Paloma Elsesser as brand ambassador, Schwarzkopf needed authentic social content.
Our Solution
In parallel with the TV production in Prague, we developed a creative concept that reused the original TVC sets. Core strategy: authentic makeover moments meet personal storytelling. Paloma delivered personal interviews alongside impressive product demonstrations. We produced 15-to-20-second videos tailored for Instagram and YouTube.
Results
One of our largest social productions in our agency's history
High engagement rates on Instagram and YouTube
Strong reach performance in Taft's target audience
Measurable brand boost on digital platforms
Combination of authentic personal stories and product benefits as a spin-off to the TV campaign.
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