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    Schwarzkopf Professional: "Hairdressers United" Digital Festival

    Schwarzkopf Professional - "Hairdressers United" Digital Festival 1

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    The Challenge

    During lockdown, Schwarzkopf Professional wanted to bring hairdressers together worldwide and provide education.

    Our Solution

    Digital festival with live tutorials, Q&As, and international top stylists. 48-hour non-stop program.

    Results

    250,000 live viewers

    150+ countries reached

    #1 digital beauty event

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