Social Media Audit

A social media audit is the honest assessment of your social activities — across all channels, markets and brand architectures. We don't just look at follower counts; we evaluate strategic clarity, content quality, channel roles, performance, tooling, tracking maturity, creator setup, paid efficiency and organisational structure. The output is a prioritised action plan that shows where to unlock efficiency immediately, where to re-tune strategically and where to invest to build a competitive advantage over the next 12–24 months. Unlike typical “style audits” our method is based on a data-driven evaluation framework that we have refined iteratively with brands like PepsiCo, Henkel and EWE — pragmatic, precise, no PowerPoint bullshit.

What this means for your team

For a CMO, a social media audit is the fastest investment with the highest leverage: within a few weeks you get clarity on which budgets create impact, which leak away and which structures slow you down long term. Instead of relying on gut feeling, agency self-promotion or anecdotes, you get an objective decision base for re-allocation, tool consolidation and team setup. Particularly for multi-brand setups, international roll-outs or planned agency switches, the audit is the decisive first step — before you sign contracts, buy tools or restructure teams.