Authentischer Content von echten Menschen

User-generated content (UGC) and creator content are today probably the most efficient way to scale brand messages into the feed. Consumers trust content from real people measurably more than classic advertising — which shows directly in conversion and engagement rates. We don't treat UGC as “free content" but as a strategic asset that must be produced, licensed and deployed systematically. Our setup covers three pillars: real organic UGC we activate and license; semi-produced creator content that feels native but is legally clean; and brand-sponsored UGC produced specifically for paid campaigns. For brands like MILRAM, Henkel brands and DTC players in our portfolio we develop UGC programmes that deliver hundreds of performing assets per month — with clean rights, tracking and performance reporting.

What this means for your team

For a CMO, UGC is a double efficiency question: you gain asset volume at significantly lower cost per asset — and performance increases at the same time because UGC on average reaches higher CTR and lower CPM. Studies show that UGC-driven ad sets lift ROAS by significant double-digit percentage points over studio productions in many categories. For a brand like PepsiCo with global reach, UGC is also a lever for authentic localisation without setting up full shoots in every market. The key is clean operationalisation: licensing, tracking, performance mapping and scaling logic. That is where we add value. You don't just get content, you get a system that links asset volume, brand leadership and performance — aligned to your funnel.