Authentischer Content von echten Menschen

User Generated Content strategisch einsetzen, für Authentizität, Social Proof und höhere Conversion Rates.

UGC-Strategie entwickeln

UGC-Formate

Creator UGC

Professionell produzierter UGC-Style Content durch unser Creator-Netzwerk.

Community Content

Aktivierung eurer Community zur Erstellung authentischer Inhalte.

Reviews & Testimonials

Strategische Generierung und Aufbereitung von Kundenbewertungen.

UGC Ads

UGC-basierte Werbeanzeigen für höhere CTR und niedrigere CPAs.

Warum UGC wirkt

User Generated Content schafft Vertrauen und konvertiert besser als klassischer Brand Content.

Höhere Glaubwürdigkeit durch echte Stimmen
Bessere Ad-Performance und niedrigere CPAs
Skalierbare Content-Produktion
Stärkere Community-Bindung
Social Proof für alle Touchpoints
Plattformnative Formate

UGC als Wachstumstreiber

Entwickelt mit uns eine UGC-Strategie, die eure Marke authentisch positioniert.

Get in touch

-generated (UGC) and creator content are today probably the most efficient way to scale brand messages into the feed. Consumers trust content from real people measurably more than classic advertising — which shows directly in and rates. We don't treat UGC as “free content" but as a strategic asset that must be produced, licensed and deployed systematically. Our setup covers three pillars: real organic UGC we activate and license; semi-produced creator content that feels native but is legally clean; and brand-sponsored UGC produced specifically for paid campaigns. For brands like MILRAM, Henkel brands and DTC players in our portfolio we develop UGC programmes that deliver hundreds of performing assets per month — with clean rights, tracking and performance reporting.

What this means for your team

For a CMO, UGC is a double efficiency question: you gain asset volume at significantly lower cost per asset — and performance increases at the same time because UGC on average reaches higher CTR and lower CPM. Studies show that UGC-driven ad sets lift ROAS by significant double-digit percentage points over studio productions in many categories. For a brand like PepsiCo with global , UGC is also a lever for authentic localisation without setting up full shoots in every market. The key is clean operationalisation: licensing, tracking, performance mapping and scaling logic. That is where we add value. You don't just get , you get a system that links asset volume, brand leadership and performance — aligned to your .

How we deliver

Briefing & Creator Casting

We develop briefings that give creators room without losing brand leadership. Casting runs via our platform partners and own databases, with focus on performance history rather than follower count alone.

Production & Licensing

We manage production and licensing end to end: from scripts and sample shipping to approval loops and water-tight license contracts for paid usage and whitelisting.

Curation & Asset Library

We build a curated asset library per brand in which UGC, creator content and studio material are organised together — with search and tagging logic.

Paid Integration & Testing

UGC is systematically deployed in paid campaigns across Meta, TikTok and YouTube and benchmarked against studio content. We provide clear recommendations on what to scale.

Insights & Scaling

Successful UGC patterns are translated into new briefings — creating a learning programme in which every production month builds on the insights of the previous one.