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      3. Payload CMS

      Payload CMS. Content your team can build on.

      We use Payload for digital platforms with structured content and custom functions. Editorial experience, UX and bounded tasks for AI agents are designed together.

      Discuss your Payload projectExplore the example

      Bring product knowledge into the workflow.

      A product changes, but its information is scattered across documents, spreadsheets and web pages. Preparing the next variant means searching again. We start by structuring this knowledge: which details belong together, which source is authoritative and who reviews the result? Payload is a strategic focus for us in building digital platforms and agentic workflows on that foundation.

      Design brand, editorial work and development together.

      A useful model makes information reusable. A clear interface helps editors work with it. Defined tasks and permissions limit what an agent can do. We develop these elements together and assess their value within your actual workflow.

      Explore a content workflow

      From product knowledge to a reviewable draft.

      Interactive illustration with fictional product data and prepared text. It shows a possible workflow, with no connection to a CMS or AI model.

      Compare two starting points

      Step 1 of 4

      One source, a defined task.

      Prepare a short product description for an office-planning page. The agent may read the approved product record and create a content draft. It may not change product facts or publish the page.

      Source reference

      Example product sheet L1 · version 3 · fields: output, power, use and dimming.

      Example source · L1 office light

      Power
      12 W
      Light output
      1,200 lm
      Use
      Indoors
      Dimming
      Not specified

      The value of a pilot is assessed through useful content, traceable claims and the effort needed to review and revise it. We take responsibility for concept and quality.

      Explore the technical approach

      What we build with Payload

      We start with your content and the people working with it, then define the platform and connections it needs.

      • Structured content

        Model products, services, evidence and media as connected information. Establish what is maintained centrally and what is adapted locally.

      • Websites and applications

        Connect journeys, components and functions to the CMS. Preview and editorial usability are part of the design.

      • Agentic workflows

        Define bounded tasks, such as preparing a content variant, retain sources and connect the output to an accountable review process.

      • Integration and operations

        Plan interfaces, migration, ownership and maintenance. Assess availability requirements and total effort for the project.

      Define what agents are allowed to do

      Payload’s official MCP plugin exposes CMS actions to agents. Available actions and content access can be limited, and existing access rules remain relevant.

      That capability alone does not create a reliable editorial process. We design sources, review steps and ownership, and test missing information and incorrect drafts. We take responsibility for concept and quality.

      When Payload fits your project

      We consider Payload when structured content, custom functionality and collaboration with developers and agents come together. Editorial needs matter alongside hosting, extensions, maintenance and budget.

      We also assess whether your existing system already meets the need. A new platform requires a clear benefit and a realistic operating model.

      Start with one task

      A pilot covers one content type, one data source and one review path. It produces a traceable workflow and a shared assessment of accuracy, usability, turnaround time and revision effort.

      Scope and costs are agreed before work begins. The pilot informs the next investment decision; it cannot promise a universal time saving or automatic visibility in AI answers.

      How we deliver

      01

      Choose the task

      Agree one user or editorial need and a result that can be reviewed.

      02

      Model the content

      Define sources, fields, relationships and ownership together.

      03

      Build the workflow

      Connect editorial work, integration and bounded agent actions in a pilot.

      04

      Check quality

      Test accuracy, usability, permissions and failure cases.

      05

      Decide the next step

      Assess value, effort and operating requirements before prioritising expansion.

      FAQ

      Sources and technical context

      • Payload: MCP plugin

        Vendor documentation on agent actions and access control. It documents product functionality, not a Davies Meyer client project.

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      Websites, CMS and AI in practice

      Payload & MCP: From product knowledge to reviewed content
      Digital Trends6 min

      Payload & MCP: From product knowledge to reviewed content

      The product knowledge exists, but publishing the next page still takes many manual steps. A practical example shows how a CMS, AI and editors can work together.

      September 13, 2026Read
      Modernise your CMS: Start with the bottleneck
      Digital Trends5 min

      Modernise your CMS: Start with the bottleneck

      Retain, extend or renew your CMS? Connect editorial work, UX and AI around a specific task and define a practical next step.

      November 5, 2025Read
      GEO in practice: Customer questions and evidence
      AI Marketing5 min

      GEO in practice: Customer questions and evidence

      A practical GEO review: choose customer questions, check content gaps and technology, add evidence and assess suitable enquiries.

      May 15, 2026Read

      Which task should your platform make easier?

      We will assess where Payload fits and define a useful, bounded first pilot with you.

      Discuss your Payload project

      A useful first step with a clear scope.

      We agree the deliverables, inputs, acceptance criteria and costs before starting. A first conversation helps identify the right engagement.

      • Platform review

        One CMS, one customer journey and one editorial workflow. Receive prioritised improvements and a reasoned recommendation for your next step.

        Discuss: Platform review
      • CMS and AI pilot

        One content type, one source and one review path. Assess accuracy, usability and revision effort within a bounded workflow.

        Discuss: CMS and AI pilot
      • UX and implementation pilot

        Improve a key customer journey. Use a prototype and agreed user tests to inform the implementation decision.

        Discuss: UX and implementation pilot
      • Make your expertise visible

        Bring expert knowledge, supporting evidence and original material into a useful content page and agreed adaptations.

        Discuss expert content

      DAVIES MEYER

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