Your CMS can be the next starting point.
Duplicated content work, slow changes and disconnected AI experiments: we identify the bottleneck and improve your existing platform step by step.
More possibilities for the system you already have.
Your website has grown, along with custom solutions, approvals and expectations. Now needs to go live faster and AI needs to help within the workflow. We begin with a specific task and its dependencies to decide what can improve in the existing system and where technical renewal makes sense.
Business, editors and IT working on the same task.
A slow workflow can have several causes: missing , unclear approvals, awkward components or a missing integration. We connect customer and brand needs to the work inside the CMS. You receive a reasoned next step with a clear outcome.
Where does your platform hold you back?
We investigate the cause within an actual workflow and agree a focused first improvement.
Too many editorial loops
Review sources, roles, content models and approvals. Make repeated tasks easier and clarify editorial ownership.
Users cannot find the next step
Examine a key customer journey: orientation, product selection, information and enquiry. Review a suitable solution as a prototype first.
Disconnected systems
Trace transfers between CMS, PIM, DAM or CRM. Implement a connection with clear ownership and failure handling.
AI remains an isolated experiment
Integrate a suitable task with reliable data, limited permissions and a reviewable result into the existing workflow.
Retain, extend or renew?
Improvement fits when the foundation is sound and the bottleneck can be addressed directly. An extension may work when a bounded capability is missing. Phased renewal becomes relevant when maintainability, requirements and total effort weigh against the existing solution.
We assess these options against your installation. Content, redirects, user journeys, editorial work, integrations and operations all belong in the decision.
CMS experience with distinct areas of focus
Our dedicated Drupal team has delivered dozens of websites and platforms for PepsiCo. TYPO3 is part of our everyday development work, including websites for Alpina Farben and MILRAM. We also work on client projects with Magnolia, WordPress and Sitefinity. Payload is our strategic focus for suitable new platforms and agentic workflows.
For Sitecore, we bring conceptual experience. We define development and support scope around the version, extensions and project requirements. A CMS name alone does not make a system suitable or outdated.
Turn GEO questions into useful website work
When your expertise is missing from search or AI answers, we first examine which customer questions your website actually answers. Are services clear, evidence accessible and content technically discoverable?
The response may involve content pages, original photography, expert interviews or CMS changes. Placement in AI answers cannot be guaranteed. Public discoverability and access by your own agents to internal content are separate tasks.
The platform review: enable a decision
We examine one CMS, one priority customer journey and one editorial workflow. With business stakeholders and IT, we identify the key bottleneck. You receive prioritised actions, effort ranges and a reasoned recommendation for the next implementation step.
The review is a standalone engagement. Scope, required information and costs are agreed before work starts. You can then decide which improvement you want us to deliver.
Keep improving after the first change
A platform needs attention after launch. We can plan further functions, content and improvements through a shared backlog. Small releases and regular reviews keep development connected to actual needs.
How we deliver
Select the bottleneck
Agree one user task and one editorial workflow to examine.
Review the baseline
Understand content, systems, dependencies and responsibilities.
Assess the options
Compare value, effort and risks of improvement, extension and renewal.
Deliver a pilot
Build an agreed scope and review it against clear criteria.
Plan the next step
Use the results and experience to guide further releases and content.
FAQ
Sources and technical context
- Google: AI features and your website
Established SEO fundamentals apply to AI Overviews and AI Mode; placement is not guaranteed.
Websites, CMS and AI in practice
Payload & MCP: From product knowledge to reviewed content
The product knowledge exists, but publishing the next page still takes many manual steps. A practical example shows how a CMS, AI and editors can work together.
Modernise your CMS: Start with the bottleneck
Retain, extend or renew your CMS? Connect editorial work, UX and AI around a specific task and define a practical next step.
GEO in practice: Customer questions and evidence
A practical GEO review: choose customer questions, check content gaps and technology, add evidence and assess suitable enquiries.
What is holding back your digital work?
A short description is enough. Together, we will identify a review or pilot that enables a useful next step.
Discuss your current situationSelected website and platform projects
These Drupal projects show selected aspects of our platform work. Each case describes its own scope.
PEPSI
Pepsi.com: Drupal relaunch for the US market
Lipton
UK Website Launch for the Kombucha Range
poppi
UK Website Launch
A useful first step with a clear scope.
We agree the deliverables, inputs, acceptance criteria and costs before starting. A first conversation helps identify the right engagement.
Platform review
One CMS, one customer journey and one editorial workflow. Receive prioritised improvements and a reasoned recommendation for your next step.
Discuss: Platform reviewCMS and AI pilot
One content type, one source and one review path. Assess accuracy, usability and revision effort within a bounded workflow.
Discuss: CMS and AI pilotUX and implementation pilot
Improve a key customer journey. Use a prototype and agreed user tests to inform the implementation decision.
Discuss: UX and implementation pilotMake your expertise visible
Bring expert knowledge, supporting evidence and original material into a useful content page and agreed adaptations.
Discuss expert content