Alete: Alete Conscious "Obsties & Veggies" Campaign
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The Challenge
"Alete bewusst" launched "Obsties" and "Gemüsies" – freeze-dried fruit and veggie snacks for kids, organic and sugar-free. The category was fiercely competitive, and skeptical parents needed convincing before trusting any snack marketed as "healthy."
Our Solution
We built a two-flight social-first activation on Facebook, Instagram, and TikTok. The creative played into a simple truth: kids eat what looks fun, parents buy what feels right. Charming, snackable content showed real and endearing moments with Obsties & Gemüsies as the healthy snack heroes.
Results
6.3M unique users reached (Facebook & Instagram)
+4.6-point brand awareness lift (Meta Brand Lift Survey)
6.6M impressions on TikTok
Campaign delivered measurable awareness and purchase intent in a competitive category
A scalable social playbook for launching better-for-you products in FMCG.
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