Ansell: AnsellGUARDIAN® Digital Campaign
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The Challenge
AnsellGUARDIAN® helps companies select the right PPE – reducing workplace incidents while cutting costs. The opportunity: position this service as the industry standard for chemical safety across three protection categories.
Our Solution
We built a central landing page mapping out mechanical, chemical hand, and chemical body protection with clear assessment flows. Users could request customized safety audits at multiple touchpoints. Supporting assets: PPT decks, trade show materials, banner ads, email campaigns, and social content. A hero video, case study, and whitepaper provided downloadable proof points.
Results
Comprehensive B2B ecosystem across online and offline channels
Clear assessment pathways driving qualified lead generation
AnsellGUARDIAN® established as the go-to safety partner in the chemical industry
Campaign assets scalable for future sector-specific rollouts
A campaign that translated technical PPE expertise into business value – making safety decisions faster, smarter, and more cost-effective.
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