Bahco: Campaign for Electric Cutting Tools
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The Challenge
Bahco's electric cutting tools – designed for vineyards, olive groves, and orchards – needed visibility in a traditional, analog-dominated sector. The opportunity: reach wholesale buyers and growers where professional procurement increasingly happens – digitally.
Our Solution
We built "Created to Cut." – a campaign rooted in real-world application. We shot authentic testimonials on-site in vineyards, capturing professionals using Bahco's tools in their daily work. This footage became the foundation for product-focused videos and visuals across Instagram (brand awareness) and LinkedIn (lead generation).
Results
Strong engagement from wholesale buyers and growers on Instagram and LinkedIn
High-quality lead generation among target decision-makers
Successful campaign rerun in 2022 after product line expansion
Bahco established digital visibility in a traditionally offline market
A B2B activation that proves: even in traditional industries, digital storytelling drives business – if it's rooted in real application.
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