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    ZDS: #playatop Recruiting Music Video

    ZDS - #playatop Recruiting Music Video 1

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    The Challenge

    Innovative recruiting campaign for the Central Association of German Bakers to attract young talent.

    Our Solution

    Music video "#playatop" with modern sound and authentic apprentice portraits. Viral social media strategy.

    Results

    +45% apprenticeship inquiries

    5M video views

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