CAMPAIGN
SOCIAL MEDIA
FMCG
FOOD & BEVERAGE
MILRAM: BBQ Campaign "Don't Hesitate"
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The Challenge
Positioning MILRAM cheese as an essential BBQ ingredient for the summer season.
Our Solution
Campaign with BBQ recipes and North German humor. Influencer BBQs and social media contest.
Results
+45% grilling cheese sales
8M recipe views
#1 grilling cheese brand
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