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    CAMPAIGN
    SOCIAL MEDIA
    FMCG
    FOOD & BEVERAGE

    MILRAM: Digital Campaign "Say It With a Cheese Sandwich"

    MILRAM - Digital Campaign "Say It With a Cheese Sandwich" 1

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    The Challenge

    Positioning the classic cheese sandwich as an expression of affection and care during social distancing.

    Our Solution

    Emotional campaign with "cheese sandwich messages" to loved ones. User-generated content and participation action.

    Results

    45,000 shared cheese sandwiches

    10M impressions

    +28% cheese sales

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