CAMPAIGN
SOCIAL MEDIA
FMCG
FOOD & BEVERAGE
MILRAM: Digital Campaign "Say It With a Cheese Sandwich"
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The Challenge
Positioning the classic cheese sandwich as an expression of affection and care during social distancing.
Our Solution
Emotional campaign with "cheese sandwich messages" to loved ones. User-generated content and participation action.
Results
45,000 shared cheese sandwiches
10M impressions
+28% cheese sales
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