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    MILRAM: Raclette Campaign "Pans for Friends"

    MILRAM - Raclette Campaign "Pans for Friends" 1

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    The Challenge

    Position MILRAM as the first choice for raclette evenings and increase winter sales.

    Our Solution

    Social campaign with raclette recipes and friend moments. Instagram Stories and user-generated content.

    Results

    +55% raclette cheese sales Q4

    5M impressions

    #PansForFriends viral

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