EU AI Act

EU AI Act explained

Start with the actual task: does a tool create internal drafts, answer customer questions or assess job applicants? Then identify who provides the system and who deploys it under their authority. A purchased model and an application built on it are different layers. Supplier statements therefore do not replace assessment of your own use.

High-risk classification follows the conditions in Article 6 and the associated annexes. Marketing personalisation or profiling does not automatically establish that classification; the particular use case matters. Likewise, the specific rules for biometric applications cannot be reduced to one statement about all facial recognition. Data protection, consumer protection and other relevant rights still require assessment alongside the AI Act.

As of 11 September 2026: the AI Act entered into force on 1 August 2024. Article 50 transparency rules generally apply from 2 August 2026. Certain systems already on the market before then have a transition until 2 December 2026 for technical marking under Article 50(2). Following AI Omnibus amendments, the relevant high-risk obligations for Annex III apply from 2 December 2027 and for regulated products under Annex I from 2 August 2028. Other transitional provisions require separate consideration.

Creative Engineering connects the communication task with a traceable implementation. We take responsibility for the concept and quality. Record intended use, roles, data flows and required measures, and review changes. Support staff AI literacy according to their tasks. An internal score or generic supplier certificate does not replace a reasoned assessment of the requirements that actually apply.