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Glossar (401 Begriffe)
Alle Marketing-, Tech- und Branchenbegriffe nach Kategorie geordnet.
AI (68)
- Agent AI
- Agent-to-Agent Communication (A2A)
- Agentic AI
- Agentic Social Media
- AgentOps
- AI Agents
- AI as a Service (AIaaS)
- AI Guardrails
- AI Hallucination
- AI Lead Scoring
- AI Red Teaming
- AI Trust Layer
- AI-Algorithmen
- AI-driven Insights
- AI-Generated Content (AIGC)
- AI-Personalisierung
- Artificial Intelligence (AI)
- Augmented Intelligence
- Automatisierte Entscheidungsfindung
- Brand Avatar
- Browser Agents
- C2PA / Content Credentials
- Chatbot
- Computer Vision
- Content Intelligence
- Context Engineering
- Context Window
- Conversational AI
- Deep Learning (DL)
- Deep Research
- Embeddings
- EU AI Act
- Fine-Tuning
- Generative Engine Optimization (GEO)
- Generative KI
- Generative UI
- GPAI-Modell
- Grounding (in AI)
- Grounding (KI)
- Inference
- KI-Avatare
- KI-Content
- KI-Transparenzpflicht
- KI-Watermarking
- Large Language Model (LLM)
- LLM Observability
- Maschinelles Lernen (ML)
- Model Context Protocol (MCP)
- Model Evals (Modell-Evaluierungen)
- Multimodal AI
- NLP (Natural Language Processing)
- Predictive Analytics
- Prompt Engineering
- Prompt Injection
- Prompt Ops
- RAG (Retrieval-Augmented Generation)
- Research Agents
- Retrieval-Augmented Marketing (RAM)
- Share of Model
- Small Language Models (SLMs)
- Synthetic Media
- Synthetic Research Data
- Token
- Token Economics
- Transformer
- Vector Database
- Vector Search
- Vibe Coding
Analytics (46)
- A/B-Testing
- Analytics
- Attention Metrics
- Attribution
- Bayesian MMM
- Benchmark
- Blended CAC
- Bounce Rate
- Consent Mode v2
- Conversions API (CAPI)
- Core Web Vitals
- Cross-Media Measurement
- Datenanalyse
- Enhanced Conversions
- Event Tracking
- Geo-Lift-Test
- Google Analytics 4 (GA4)
- Halo Effect (Marketing)
- Heatmaps
- Hit Rate
- Holdout Testing
- Incremental ROAS (iROAS)
- Incrementality Measurement
- KPI (Key Performance Indicator)
- Marketing Efficiency Ratio (MER)
- Marketing Mix Modeling 2.0
- Media Quality Score
- Monitoring
- Net Promoter Score (NPS)
- Pageviews
- Payback Period
- Reichweite
- Robyn & Meridian
- ROI (Return on Investment)
- Sentiment Analysis
- Server-Side Google Tag Manager (sGTM)
- Session Duration
- Session Replay
- Signal Loss
- Social ROI
- Unified Measurement
- Unique Visitors
- User
- Vanity Metrics
- Watch Time
- Web Analytics
Branding (21)
- Audio Branding
- Brand Advocates
- Brand Awareness
- Brand Codes
- Brand Equity
- Brand Guidelines
- Brand Identity
- Brand Image
- Brand Recognition
- Brand Voice
- Branding
- Category Entry Points (CEPs)
- Claim
- Corporate Design (CD)
- Corporate Identity (CI)
- Distinctive Brand Assets
- Emotional Brand Building
- Employer Brand Equity
- Employer Branding
- Idea Impact
- Markenpositionierung
Content (28)
- Advertorial
- AI UGC (User Generated Content)
- Case Study
- CC0 (Creative Commons Zero)
- Content
- Content Angle Amplification (CAA)
- Content Atomization
- Content Curation
- Content Marketing
- Content Outreach
- Content Shock
- Corporate Blog
- Creative Commons (CC)
- Creative Effectiveness
- Creator Economy
- Creator Licensing
- De-Influencing
- Editorial Commerce
- Edutainment
- Evergreen Content
- Live Commerce
- Micro-Content
- Shoppable Content
- Shoppable Video
- Snackable Content
- Storytelling
- User Generated Content (UGC)
- Webinar
Data (22)
- ACR-Daten
- Behavioral Data Fusion
- Contextual Targeting 2.0
- Customer Data Platform (CDP)
- Dashboard
- Data Clean Room
- Data Clean Rooms
- Data Collaboration
- Data Mining
- Differential Privacy
- Digitaler Produktpass (DPP)
- DSA Ad Repository
- Federated Learning
- First-Party-Data-Strategie
- GA4 (Google Analytics 4)
- Intent Data
- Marketing Mix Modeling (MMM)
- Privacy Sandbox
- Synthetic Data
- Synthetic Personas
- UID2 & ID5
- Zero-Party Data
E-Commerce (1)
Marketing (46)
- Above the Line
- Account-Based Marketing (ABM)
- Agentur
- AI Fluency
- Always-On Marketing
- Attribution Modeling
- Autoresponder
- CDP (Customer Data Platform)
- Corporate Campaign
- Corporate Communication
- CRM (Customer Relationship Management)
- Crossmedia
- Customer Lifetime Value (CLV)
- Database Marketing
- Demand Generation
- Digital Marketing
- Double Opt-In (DOI)
- Drip Campaign
- E-Mail-Marketing
- Earned Media
- Employee Advocacy
- Engagement Marketing
- Funnel
- Gamification
- Guerilla-Marketing
- Healthcare Marketing
- Jingle
- Kampagne
- Launch
- Lead Nurturing
- Lead Scoring
- Marketing Automation
- Marketing Funnel
- Marketing Operating Model
- Multi-Channel Buyer Journeys
- Native Advertising
- Opt-in
- Owned Media
- Paid Media
- Personalisierung
- POS (Point of Sale)
- Recommerce
- Sales Folder
- Social Proof
- Subscription Fatigue
- Virales Marketing
Performance (40)
- Ad Click
- Ad Impression
- Affiliate Marketing
- Agentic Checkout
- AI Max for Search
- Buy Now Pay Later (BNPL)
- Click-Through Rate (CTR)
- Commerce Media
- Connected TV (CTV)
- Conversational Commerce
- Conversion
- Conversion Rate
- Cookie-less Future
- Cost per Engagement (CPE)
- Cost per View (CPV)
- CPC (Cost per Click)
- CPM (Cost per Mille)
- CRO (Conversion Rate Optimization)
- Demand Gen Kampagnen
- Display Advertising
- Google Ads
- Incrementality Testing
- Landing Page
- Lead
- Lead-Generierung
- Micro Conversion
- Organischer Traffic
- Pay per Click (PPC)
- PPC (Pay-Per-Click)
- Quick Commerce (Q-Commerce)
- RCS Business Messaging
- Reddit Search Ads
- Remarketing
- Retail Media
- Retail Media Networks (RMN)
- Retargeting
- ROAS (Return on Ad Spend)
- SEA (Search Engine Advertising)
- Social Commerce
- WhatsApp Business Platform
Real Estate (3)
SEO (13)
Social Media (29)
- Bluesky
- Buzz
- Carousel Post
- Community
- Creator Fund
- Dark Social
- De-Platforming
- Deinfluencing
- Engagement
- Engagement Rate
- Hashtag
- Influencer
- Influencer Marketing
- Influencer Whitelisting
- Live Shopping
- Reels (Instagram)
- Seeding
- Shadowban
- Social Audio
- Social Listening
- Social Search
- Social Selling
- Social SEO
- Threads (Meta)
- TikTok Ad Network (TTAN)
- TikTok Shop
- UGC (User-Generated Content)
- Virtual Influencer
- YouTube Shorts
Strategie (30)
- Added Value
- Agenda Setting
- Audience
- B2B Marketing
- B2C Marketing
- Benefit
- Bottom-up-Planung
- Briefing
- Buyer Persona
- Community-Led Growth
- Content Pillars
- Cross-Channel Marketing
- Cultural Insight Mining
- Customer Journey
- Diversity Management
- Early Adopter
- FinTech
- Gatekeeper
- Growth Hacking
- Hybride Forschungsansätze
- Inbound Marketing
- Integrated Marketing Communication (IMC)
- Key Account
- Marketing-Mix
- Omnichannel
- Online Marketing Strategy
- Product-Led Growth (PLG)
- Sustainable Marketing
- Touchpoint
- Zielgruppe
Tech (41)
- Agent Payments Protocol (AP2)
- API (Application Programming Interface)
- Backend
- Breadcrumb
- C2PA (Content Provenance)
- CDN (Content Delivery Network)
- Composable Commerce
- Content Management System (CMS)
- Cookie
- Deep Link
- Digitale Transformation
- E-Commerce
- Frontend
- GraphQL
- Headless Commerce
- Java
- JavaScript
- JSON (JavaScript Object Notation)
- Keyword Marketing
- Loyalty-as-a-Service (LaaS)
- Meta
- Metadaten
- Metaverse
- Microservices
- Microsite
- Mobile First
- NLWeb
- OAuth
- Page Speed
- QR Code
- REST (Representational State Transfer)
- Ruby
- SaaS-Marketing
- SAP
- Satellite Website
- SDK (Software Development Kit)
- SSL/TLS
- User Experience (UX)
- User Interface (UI)
- Voice Search
- Webhook